Posters to promote Univision's primetime telenovelas (soap operas) through awareness and engagement across owned social media channels (Instagram and Facebook).
PRE-PREMIERE POSTERS | TE ACUERDAS DE MÍ | IG & FB Feed & Stories (2020)
Designed by Agustina Bonaventura using elements of Blanco-Lorenz's Key Art (including the background graphic and the illustrated cast photo).
For the Stories versions, I included a CTA and “Swipe Up” UTM link to 1) drive users to the new Univision Novelas Calendar—a subscription-based initiative spearheaded by our Digital Marketing team—and 2) track the success of each creative in driving new organic subscriptions.
This CTA button became part of the Univision Novelas Calendar brand and strategy on Univision's social channels, and continues to be used in every primetime telenovela's social media marketing campaign.
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PRE-PREMIERE POSTERS | LA HIJA DEL EMBAJADOR | IG & FB Feed (2020)
For the pieces above, I combined the color palette of Univision's Key Art with stills from the original Turkish trailers to create unique posters aligned with the campaign's look-and-feel.
Set of three complementary posters published as a triptych across Univision's and UniNovelas's Instagram Feeds.
Created by Agustina Bonaventura using episode photos overlaid with video stills—for an airy, hazy effect.
POST-PREMIERE ENGAGEMENT POSTS | COMO TÚ NO HAY 2 | IG Feed (2020)
Three-image Instagram carrousel designed to generate audience engagement by inviting users to choose: Which of the show's twin protagonists (both played by Adrián Uribe) would be your ideal partner?
Designed by Agustina Bonaventura following the Key Art's look-and-feel. Based on a concept by the show's US producer María Morales.
PRE-PREMIERE ANIMATED POSTERS | IMPERIO DE MENTIRAS | IG Feed, Stories (2020)
#3 in organic interactions out of 219 posts published across all owned social platforms using #ImperioMentirasUS.
#5 in organic interactions out of 219 posts published across all owned social platforms using #ImperioMentirasUS.
FINALE POSTERS | DULCE AMBICIÓN | IG Feed (2021)
Designed by Agustina Bonaventura using cast photos, modified textures, and hand-drawn accents.
FINALE POSTER | DISEÑANDO TU AMOR | IG Feed (2021)
Designed by Agustina Bonaventura using cast photos and layers of modified textures.
PREMIERE DAY POSTER | SI NOS DEJAN | IG Stories (2021)
Designed by Agustina Bonaventura using a line from our video promos (“Llegó el momento,” or “the time has come” in Spanish) to ramp up the premiere-day sense of urgency and excitement.
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