Univision: Organic Social & Digital Cast Dynamics
Original videos leveraging talent in fun, innovative ways to promote Univision's primetime soap operas by driving organic engagement across the brand's social and digital channels.
Instagram Video (Formerly IGTV) Dynamics
✩ Winner of Telly Award for Marketing Creativity, Silver (2021) & US Hispanic Promax Award, Silver (2020)
"GRAN FINAL" | RINGO | IGTV
Friendly competition leveraging protagonists José Ron and César Évora to promote grand finale of Ringo, la pelea de su vida on Univision’s Instagram accounts.
→ Video editing, sound design, motion graphics, color: Agustina Bonaventura.
→ Script, talent direction: Diego Palacios and Agustina Bonaventura.
→ Camera, sound recording: Juan Camilo Rivera.
© 2019 Univision/Televisa
"DESCARADX EN EL AMOR" | RUBÍ | IGTV
Rubí cast members Ela Velden, Rodrigo Guirao, and Alejandra Espinoza compete in a cutely mischievous game to see which of them is as "ruthless in love" as protagonist Rubí (Camila Sodi).
→ Written, directed, and post-produced (video edit, sound design, motion graphics, color) by Agustina Bonaventura.
→ Camera and sound recording by Juan Camilo Rivera.
(Sadly, the video did not make it onto the company's public channels.)
© 2020 Univision/Televisa
"POEMA DE SAN VALENTÍN" | RUBÍ | IGTV
Valentine's Day poem featuring the cast of Rubí. Created during the post-premiere phase to promote the property on Univision's Instagram pages.
→ Written, directed, and post-produced (video edit, sound design, color, motion graphics) by Agustina Bonaventura.
→ Camera and sound recording by Juan Camilo Rivera.
© 2020 Univision/Televisa
"3 REASONS TO WATCH" | DULCE AMBICIÓN | IGTV
Playful dynamic leveraging custom content with protagonist Juliana Paes (recorded over Zoom at the height of the global lockdown) to promote Brazilian soap opera Dulce Ambición on Univision's Instagram pages.
Despite the technical challenges of the remote shoot, Juliana's vibrant, down-to-earth personality really shines through!
→ Written, directed, and post-produced by Agustina Bonaventura.
→ Talent availability coordinated by Monique Rodriguez.
© 2020 Univision/Globo
Univision App/Conecta Stories
UNIVISION APP (CONECTA) | SI NOS DEJAN | IG, FB STORIES
Instagram and Facebook Stories leveraging cast of Si Nos Dejan to drive user engagement within Univision App's Conecta platform.
→ Video editing, motion graphics, sound design, and color by Agustina Bonaventura.
© 2021 Univision/Televisa
UNIVISION APP (CONECTA) | RINGO | IG, FB STORIES
Talent video to promote Ringo, la pelea de su vida on Univision’s Instagram and Facebook Stories, and to drive daily engagement with the show on Univision App's Conecta platform.
→ Video edit, sound design, motion graphics, color: Agustina Bonaventura.
→ Talent direction: Diego Palacios.
→ Camera, sound recording: Juan Camilo Rivera.
© 2019 Univision
Q&A Series
"MAYOR RETO" & "CUALIDAD" | EL DRAGÓN | IG FEED
In a four-part Q&A series, El Dragón co-stars Sebastián Rulli and Renata Notni each answered two questions for Univision's Instagram audience:
1) What was the biggest challenge for you during the show's production?
2) If you could borrow one quality from your character, what would it be?
Created to promote El Dragón on Univision's Instagram pages during the ongoing (post-premiere) phase.
→ Video edit, motion graphics, sound design, color: Agustina Bonaventura.
→ Script: Diego Palacios and Agustina Bonaventura.
→ Talent direction: Diego Palacios
→ Camera, sound recording: Juan Camilo Rivera.
→ Additional camera: Agustina Bonaventura.
© 2019 Univision/Televisa
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